by Margarita Forbes
On Saturday, August 1,
1981, at 12:01 a.m. Eastern Time, MTV launched with the words, "Ladies and
gentlemen, rock and roll” and played over footage of the first Space Shuttle
launch countdown of Columbia; which took place earlier that year, and of the
launch of Apollo 11. Those words were immediately followed by the original MTV
theme song, which played over photos of the Apollo 11 moon landing, with the
flag featuring MTV's logo of changing colors, textures, and designs. Next, the first music video launched, The Buggles'
"Video Killed the Radio Star".
This was the official birth of Music Television.
The original purpose of MTV was to be "music television", playing music videos twenty four hours a day, seven days a week, guided by personalities known as video jockeys. The original taglines of the channel were "You'll never look at music the same way again," and "On cable. In stereo." Although the original MTV channel no longer plays music videos 24/7, several of its spin-off channels do, including MTV Hits and MTV Jams. Additionally, viewers could play music videos on-demand at MTV.com. MTV continues to support a broad selection of music videos on international channels. The network redefined the job description of a musician and created stars, giving acts like Madonna, Duran Duran, and Midnight Oil what may have been their first national exposure. There is no doubt that the MTV Music Awards increased fame for now, well-known singers. The MTV Music Awards is an award show to honor the best in the music video medium. Originally conceived as an alternative to the Grammy Awards, the annual MTV Video Music Awards ceremony has often been called the "The Super Bowl for youth" and draws millions of teens each year.
However, MTV has evolved so completely that it's almost unrecognizable to how it was in the beginning, but although it's no longer predominantly in the business of airing videos, MTV remains a game-changing network. For example, MTV is now most known it’s reality TV phenomenon such as The Hills, Catfish, 16 and Pregnant, Teen Mom, and of course, Jersey Shore. Reality TV became as much about storytelling as it was about documentary television. The very famous Jersey Shore series redefined the level of fame and salary reality stars could have. With new and controversial reality T.V. shows, the network proves its decades-long ability to "pervade American culture with its programming".
MTV may no longer play music videos, but that's because its audience now demands something different, which includes ridiculous, over-the-top reality T.V. When MTV launched, critics called it a "celebration of style over substance". Thirty years later, the network is rewarded for shows with "vapid behavior" of its reality stars despite their lack of talent. MTV has, for 30 years, been growing up with the same audience, giving them what they want over the years.
The original purpose of MTV was to be "music television", playing music videos twenty four hours a day, seven days a week, guided by personalities known as video jockeys. The original taglines of the channel were "You'll never look at music the same way again," and "On cable. In stereo." Although the original MTV channel no longer plays music videos 24/7, several of its spin-off channels do, including MTV Hits and MTV Jams. Additionally, viewers could play music videos on-demand at MTV.com. MTV continues to support a broad selection of music videos on international channels. The network redefined the job description of a musician and created stars, giving acts like Madonna, Duran Duran, and Midnight Oil what may have been their first national exposure. There is no doubt that the MTV Music Awards increased fame for now, well-known singers. The MTV Music Awards is an award show to honor the best in the music video medium. Originally conceived as an alternative to the Grammy Awards, the annual MTV Video Music Awards ceremony has often been called the "The Super Bowl for youth" and draws millions of teens each year.
However, MTV has evolved so completely that it's almost unrecognizable to how it was in the beginning, but although it's no longer predominantly in the business of airing videos, MTV remains a game-changing network. For example, MTV is now most known it’s reality TV phenomenon such as The Hills, Catfish, 16 and Pregnant, Teen Mom, and of course, Jersey Shore. Reality TV became as much about storytelling as it was about documentary television. The very famous Jersey Shore series redefined the level of fame and salary reality stars could have. With new and controversial reality T.V. shows, the network proves its decades-long ability to "pervade American culture with its programming".
MTV may no longer play music videos, but that's because its audience now demands something different, which includes ridiculous, over-the-top reality T.V. When MTV launched, critics called it a "celebration of style over substance". Thirty years later, the network is rewarded for shows with "vapid behavior" of its reality stars despite their lack of talent. MTV has, for 30 years, been growing up with the same audience, giving them what they want over the years.
No comments:
Post a Comment